Athena IT Limited worked with the client to gather user postcode and suburb data.
Using information from Australia Post, the valuation and appointment postcode data was geocoded to a specific location and aggregated.
Postcode regions were converted into shapes in OSGeo, these shapes and ratios of valuations to appointments and appointments to purchases was overlaid onto a map of Australia.
Using the ratio of appointments (has value) to valuations (no value) it was possible to identify regions of opportunity.
Proposed buying centre regions were modelled to show the incremental additional volume and the forecast impact on conversion rate.
As part of this analysis, we identified the effect each extra minute of travel time and extra KM travelled had on customers' willingness to book an appointment and sell their car.
Two buying centres were opened. To this day, the volumes of vehicles purchased at these buying centres are generally among the best performing Australia-wide.
