Analytics, Technology and Insights

There was a time when useful business data was hard to come by, now the challenge is to make sense of the mass proliferation of customer, platform, channel and marketing data. We thrive on this complexity; we focus on continuous improvements to improve return on investment for our clients. A small change in conversion can have a dramatic effect on your bottom line.

Our analytic skill, technology expertise and marketing acumen produces actionable insight and cross-channel reporting, which drives performance.

Read Our Case Studies
Our Capabilities Include
  • Cross-Channel Attribution
  • Predictive Modelling
  • Geospatial Analysis
  • KPI Development
  • Measurement Planning
  • A/B Testing
  • Marketing Platform Solutions
  • Business Intelligence
Technology Experience Includes
  • TableAU
  • Domo
  • MS Excel
  • VBA
  • Data Layer
  • Optimizely

Business Performance Monitoring

We’re experts at business performance monitoring, we can help you achieve a holistic view of how your business is performing.

We make use of tools such as TableAU, Domo and Google Analytics.

We incorporate real-time data sources, including website visits, conversions and customer data to measure KPIs that are aligned to your business goals. With those benchmarks we can drive improvements.

We’re not just data nerds. Whilst analytics may provide a clean bill of health, anecdotal customer service reports may indicate an issue – we’re believe in having a complete 360 view of your business to improve performance.

Great Technology, Brilliant Results

Working at the speed of trust

Useful insights depend on great data, great data relies on a technology stack that is well designed and ensures data integrity.

Even good businesses has data in silo; great businesses have a complete view of the customer journey from awareness to action.

Leverage the Best Analytic Platforms

Building Business Intelligence

Linking online behaviours with CRM, ERP, DMS and offline data enables the provision of a single view of the customer.

Relevance is king on the net, and you’re able to build an incredibly relevant experience by providing the right content at the right time.

A well put together data framework provides optimisation opportunity, engagement strategies and can help to improved targeting.

Web Analytics

We know Google Analytics back to front and inside out.

We’ve spent years learning about the product and how to get the best out of it for our customers; our knowledge of Google Analytics goes beyond the user interface – we know how to extend the services offered.

Data and Context

We believe in combining quantitative and qualitative data.

A complete view of your business acknowledges real-world experience and the view of your customers concluded through analytics.

Data enables us to increase conversion rates, tune messaging and preferences. Interaction through net promoter score (NPS) or shadowing provides the opportunity to understand challenges, bottlenecks and opportunities for improvement.

Information and context in real-time

The key to performance is understanding the impacts of action.

We encourage the use of TableAU and Domo, combined with a skilled Business Analyst to rapidly translate data into actionable insights.

Keep It Relevant – Audience Segmentation

We have years of experience of working with companies such as ComScore to understand the impact of audience segmentation.

We combine offline, online and third party data to help you create useful audience segments

Tag Management

Our core values are empowerment and trust.

Tag management with products such as Google Tag Manager comes naturally to us, we have extensive experience at not just managing basic tags but performing some more complicated tasks such as creating administration logs and pushing form data into analytic platforms.

Whatever your use case, we can help.

Send a Message

Let Athena IT know about your project or initiative, we will write back to discuss further