Content Marketing, Reputation Management and Outreach

The importance of a holistic digital strategy

Imagine this. You’ve got a board meeting tomorrow to define your digital marketing strategy to the board.

Broadly you have two routes to market online – paid digital marketing and organic reach. How do you allocate your marketing budget?

Paid digital marketing is the easier sell. Your digital displays, search engine ads and paid social ads provide relatively clear instant measurable results. Money in, leads and opportunities out.

Beware of Marketing on ‘Crack’

Paid marketing is the ‘crack cocaine’ of digital marketing. Sure, you’ll get those instant measurable results, but you shouldn’t become overly dependent on it.

According to Retailing Today, 81% of shoppers research online before buying. Moreover, e-consultancy reports that 61% of shoppers read product reviews before making a purchase.

The more content there is easily accessible, that provides access to your goods and services, the more opportunities that you’ll have.

Paid marketing help to show you what works, but neglect organic research and reputation management at your long term peril.

Our content marketing skill, expertly produced content and market leading outreach technology will help you beat the competition.

Learn How We Helped Chit Chat for Facebook
Our Capabilities Include
  • Brand voice
  • Content strategy
  • Content
  • Information architecture plan
  • Content writing
  • Content production
  • Outreach strategy
  • Outreach
  • Relationship building
  • PR

Beware of the Search Engine Optimisation Strategy of your Digital Agency

Your relationship with a selected digital marketing agency is likely to begin with a digital marketing audit which makes sense and is highly appropriate.

However, often this digital audit often focuses on the on-page optimisation of a website, in many cases this makes sense, but often not for a start-up.

We approach things differently, we evaluate where you’re likely to get the best return on investment, the risk profile and position accordingly.

Off-page SEO is more than a checkbox exercise. We provide real PR and create quality content, provide reputation management and help get your messages out there. This takes time and you pay for quality content.

Having a blog is not enough – we want to get your message read.


Relevant Relationships, Audiences and Messages

We believe in relevant quality relationship building and building quality content around your service and product.

We don’t believe in spam.

If you would like to engage with us and you’re selected as a client, whilst we offer a range of packages, you’ll ultimately be paying for our time and the results that we deliver. You’ll be thankful that we’re big on efficiency and being productive.

Athena IT thrives on results and delivery, we don’t like repetitive manual tasks that are not productive – as such, we have bespoke tried and tested outreach tools and link monitoring applications. Those tools make us more efficient and more productive, we believe in record keeping and oversight.

Useful and Quality Content

Providing useful, relevant quality content is important to us. One great article properly placed is worth more to you than a series of low quality articles poorly placed.

We’ve got years of experience producing products, creating mutually beneficial media relationships and getting the right message out there at the right time.

Places we’ve featured in the past include:

  • Yahoo Small Business
  • The Register
  • The Times
  • MSN
  • PC Mag
  • Mashable
  • Venture Beat
  • vWorker (now
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    Let Athena IT know about your project or initiative, we will write back to discuss further