Background & Problem

Athena IT owned and operated a desktop instant messenger that connected to Facebook chat called “Chit Chat for Facebook.”

Chit Chat for Facebook was an application backed with little financial capital. In order for the service to be profitable tens of thousands of installations were required each month.

At first Athena IT Limited engaged with an agency to promote its software applications, however, we quickly discovered the services provided were of poor value and did not help distribution volumes. When you’re investing your own money, you learn quickly!